Every business is struggling to make the ends meet in such conditions of economic lockdown. The times are tough on everyone. The bookkeeping companies are no different. They too are facing problems in marketing and fulfilment of their services.
It is because of these problems; new strategies are being implemented by the more visionary kind of business owners. They are not implementing such changes because of greed. They have to do it because they can’t survive without them.
SG Inc. CPA is one of these bookkeeping companies in Dallas, Texas. We have implemented new strategies in our business. We have shifted our area of focus from marketing to providing tips and guidance to our clientele. With our advice, many of our clients will surely weather the storm and come out of this pandemic financially sound.
Tips for Bookkeeping Companies
Following are some tips you must implement in your bookkeeping companies in coronavirus outbreak to achieve the same results as us.
Make your Offerings Realistic
You must only offer the most critical offerings to your clients. Stop marketing anything other than the “must have’s”. Your bookkeeping companies will not only survive themselves, but also help many of their clients to survive.
Acknowledge the New Environment
Your bookkeeping companies must not pressure your clients with unrealistic expectations. The clients are scared. The scope of businesses is severely reduced. The people are understandably apprehensive. Acknowledge, and offer your services accordingly.
Improve Relationships with your Clients
In such turbulent times, your clients require a delicate touch in their dealings. Your bookkeeping companies’ conduct will be remembered even after the disease has passed. Those clients will be grateful for ethical and helpful conduct. Do not be opportunistic, or you will lose those clients forever.
Provide Free and Helpful Advice
Shut Down the Marketing Campaigns
Focus more on the helpful little nuggets and advices which will help businesses survive nowadays. Marketing for your bookkeeping companies might prove to be counterproductive to the goal of growth.
Adapt your Bookkeeping Companies for Small Business with Times
You must change the business approach of your bookkeeping companies. Cut down on the face to face aspect of meetings. Start investing in the virtual meetings and internet-based offer of services. Buy new equipment and give your employees appropriate training to accommodate these changes.
Be Patient
Be empathetic and understanding with the clients, vendors and contractors of your bookkeeping companies. Expect requests for cancellation and refunds. Deal with them with flexibility and patience. Everyone in this situation together.
The way you interact with your clients now will make them remember it after the crisis is over. Depending on your conduct, they will decide whether to stay with you or cancel their contracts with you. These are the strategies being implemented by the bookkeeping companies in my area of Dallas, Texas. You can implement them too.